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virtual influencers

Virtual Influencers: The Perfect Marketing Tool or a Step Too Far?

Virtual influencers may seem like a recent phenomenon. It has captured the attention of social media and marketing industries alike....

The Great Comeback of Podcast Culture

Welcome to the era of podcast culture! Once an overlooked form of entertainment, podcasts have surged in popularity, especially during...

Influencer Marketing

Influencer Marketing: Friend or Foe?

Social media has been a massive success, taking over our lives and permeating our economy. One significant impact is influencer...