Having the right SEO strategy is fruitful for building prominence on search engines. One way to do that is to build relevant backlinks. Getting quality backlinks is crucial for SEO, as it helps drive more organic traffic. If you are not making one, you might be losing the potential to build prominence on the search engine. As per Google’s search algorithms, you must have the due prominence and relevance to rank higher on the search engine. So, with backlinks comes relevance, and with relevance, you improve your ranking online.

In this article, we’ll cover the top strategies to get quality backlinks to level up your SEO game. 

Backlinks are the links that you get from other websites on your site. For example, some ABC companies use some pages of your website as an external link for their own articles or blogs. That link will be considered a backlink for you. The more relevant the link will be, the more authority your website will gain. These links are highly valuable, especially when coming from high authority websites, and they work as a vote of confidence for your website.

Relevant Backlinks

Since backlinks are crucial for SEO, not every link is valuable. To get quality and relevant backlinks, here are some best practices for making the most of these links.

Create Linkable Content

Your business needs to create high-quality content, and by this, we mean more in-depth and informative content for readers. Create content that attracts links. Ensure that you allow linking from only relevant domains or websites with high authority. You need to make content or create assets that another source or website wants to link to. For example, comprehensive articles, infographics, well-researched guides, and blogs on trending topics.

Publish Original Research 

One other effective way to get relevant backlinks is to publish quality and original research. Many businesses research the content, facts, and figures to attract more traffic. So, understand the psychology of sharing content on your website. People proofread and check the content that they want to link to. Make sure to publish only original facts and figures to offer relevance to other external sources.

To stay up-to-date in your industry, you need to ethically spy on your competitors. Review your competitor’s website to identify and find link sources. For instance, check your competitor’s website to find the sources of backlinks and the keywords or phrases they are linking with. For quality backlinks, look at their top-performing keywords. To search for your competitors, use SEO tools to get a complete backlink portfolio.

Relevant Backlinks

Repurpose and Revamp your Top-Performing Content

Your website must have content that has attracted a lot of links lately. Check your website insights and find which popular content has made you earn backlinks. Update your content and make it better to achieve more backlinks. This is one strategy you can use for your top-performing content on your website.

Update your content into a more comprehensive and unique form to attract more backlinks.

Help a Reporter Out (HARO)

You might have heard of guest posting, which is often done to get relevant backlinks. However, HARO is another similar way to receive quality links. Using HARO technique, assist journalists with your content against quality backlinks. You need to join a HARO community where you’ll find journalists. Sign up, and you’ll get three newsletters a day consisting of queries from the journalist. If you send answers to their queries that strike them, they may give you a backlink.

This is the most authentic way to get backlinks from high-quality sources.

Promote Your Content Everywhere 

Quality content won’t get backlinks if no one knows about it. Once you create comprehensive content on your website, it’s time to market it and allow more social shares. You can use email marketing and social media to share your content. Let people share your content and talk about your products and services. A good relationship with top publications and bloggers will be rewarding for getting quality backlinks.

Now you know how backlinking works and its importance to rank high on search engines. Getting relevant backlinks is a daunting task, as it requires contacting website owners. Even with the right SEO tools, it can be quite troublesome to get relevant backlinks that actually increase your conversions. That’s where we come in.

We pride ourselves on getting backlinks from high-authority websites that have massive reader bases. Hop on a call with us and let’s discuss how we can help you.

FAQs

  1. How do I know if a backlink is high quality?

A high-quality backlink comes from a reputable website with strong domain authority. It should be relevant to your industry and come from a source that has organic traffic.

  1. Do nofollow backlinks help with SEO?

While nofollow backlinks don’t directly pass link authority, they still bring referral traffic and improve brand visibility. Google also considers them as part of a natural backlink profile.

  1. How long does it take for backlinks to improve rankings?

The impact of backlinks on rankings depends on several factors, including the site’s authority, content quality, and competition. It can take weeks or even months to see noticeable improvements.

  1. Can too many backlinks hurt my website?

If backlinks come from spammy or low-quality sites, they can harm your SEO. Google may penalize sites with unnatural backlink profiles. It’s important to focus on quality over quantity.

  1. Are backlinks still important in 2024?

Yes, backlinks remain a key ranking factor in SEO. However, search engines now prioritize link quality, relevance, and overall website authority rather than just the number of links.