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SEO

trends

7 Top SEO Trends 2025

If you feel like the SEO playbook stopped working overnight, you are not alone–and you're not wrong. In 2025, search engines...

HTTP

A Guide to Top HTTP Codes and Their Meanings

The internet, or precisely 'web,' communicates via complicated codes. Behind every webpage you view, a quiet interaction takes place between...

Content Pillars

Content Pillars for Effective Content Creation

No matter how advanced our social media marketing strategies become, they will always have content at their core. The style...

Search

A Beginner’s Guide to Search Experience Optimization

Search experience optimization (SXO) is a holistic approach that combines traditional search engine optimization (SEO) techniques with user experience (UX)...

business

Best Practices for Google Business Profile

In today's digital age, maintaining a robust online presence is crucial for the success of any business. Consumers increasingly rely...

charts

XMR Charts: An Unexpected Tool for SEO Analysis

XMR charts are a powerful tool for businesses to monitor and improve their processes. These charts help you understand if...

Repurposing

Effective Strategies for Content Repurposing

Content repurposing is the art of using one piece of content to produce newer pieces. This new content can then...

Web Design

Top Web Design Mistakes to Avoid in 2025

We’re living in the age of the internet, and web design stands as the cornerstone of online success. A well-designed...

SEO

Cognitive Bias in SEO Marketing and How to Overcome It

In the fast-paced world of SEO marketing, making data-driven decisions is crucial for success. However, cognitive biases often skew our...

Reputation

Google Crackdown on Reputation Abuse

In March 2024, Google intensified its ongoing battle against spammy content with the launch of its latest Core Update....

marketing

Marketing Tools You Should Be Using in 2025

In the fast-paced world of digital marketing, staying ahead of the curve is essential. Imagine having a toolkit that streamlines...

Parasite

Parasite SEO

Parasite or parasitic SEO is a strategy that leverages the traffic generated by established websites, utilizing their authority to rank...

content

Top 6 Content Localisation Trends

Content localization is more important than ever. As businesses expand globally, they need to speak their customers' languages and understand...

Squarespace

Best Practices for Squarespace SEO

Launching a business website is a big step. It’s your online storefront. Here, SEO (Search Engine Optimization) becomes crucial. Good...

white

How to Choose White Label SEO Services?

Effective SEO is important for businesses aiming to enhance their online presence. For agencies and companies lacking in-house expertise, white...

domain

What is Domain Authority?

Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search...

branded

What Is Branded Search & How to Increase It

Branded search has become a cornerstone of online marketing strategies, shaping how businesses engage with their audience and establish a...

Competitor

Competitor Research

Understanding your rivals is crucial for success. Competitor research provides valuable insights into market trends, customer preferences, and industry benchmarks,...

shopping

How to Rank in Google Shopping

In today’s world of e-commerce, Google Shopping plays an important role in the way people shop. It offers carefully curated...

buyer

Unlock Sales Potential with Buyer Intent Keywords

Finding the right keywords is key to getting people to a website. The more the site shows up in search...