The fitness industry is a multibillion-dollar industry fueled by an endless quest for a healthier, happier lifestyle, and in this competitive environment, simply having a great product is not enough.
To succeed in marketing fitness products, you need a strategic arsenal of the right tools. This article will give you the best marketing fitness brand hack for 2025 so that you can reach your intended audience, build loyalty to your brand, and ultimately sell your fitness-related products and/or services.
Table of Contents
What Is A Marketing Tool?
A marketing tool can be defined as anything that helps you get the word out about your business. The tool could be as basic as a flier or as involved as a social media campaign. Companies use many different variations of marketing tools to help them pursue their objectives.
Best Tools For Marketing Fitness Products
Here are some of the best tools for marketing you can use to attract your target audience:
Influencer Marketing
Influencer marketing is a powerful tool for fitness products. Partner with established influencers who resonate with your target audience builds trust and credibility for your brand. They will create content that shows your product in use to an audience that is already searching for a fitness solution.
This adds trust and a sense of authenticity when being used as a marketing strategy in your brand marketing strategy. It allows for engagement and builds a sense of community around your product, making it feel more relatable when potential consumers are thinking about making a purchase.
You may get lucky from the influencer marketing strategy because of TikTok!
Pick the platform that your ideal customer is using (the most). For example, if your future target market is young adults, then TikTok is potentially ideal. If your target audience is more general, Instagram is a good platform also.
So, if your product is more for this demographic, TikTok influencers who create workout routines and product reviews may be successful for your fitness product.
Video Marketing
In today’s fast-paced world, people are busier than ever and have shorter attention spans. Video provides the opportunity to gain attention and promote your fitness story in ways that written words can’t.
Video can provide a glimpse of your product or service in action, such as viewing a fitness studio tour that presents better than if someone were just to read a description. Videos add credibility and transparency, allowing potential customers to see, experience, and appreciate the benefits for themselves!
Selecting the best video marketing tool is really up to your comfort level and goals. Here’s a quick piece of advice:
If you’re an absolute beginner, then begin with simple platforms like Animoto or Canva that have templates you can use and are very simple to navigate. You can create simple and visual videos without any editing. If you are an editor, then you can choose tools such as iMovie or Filmora, where you can add fun editing and creative uses of special effects or transitions.
Remember, the best tool is the one that allows you to create high-quality videos regularly to communicate with your audience.
Connection Through Values
Today’s fitness consumers don’t only want a great workout, but they are also looking to support companies with which they have aligned values. This could be sustainability (i.e., buying eco-friendly yoga mats), body positivity (i.e., being aware of larger-sized fitness apparel), or social activism (i.e., donating a percentage of sales to a health charity).
By allowing your values and mission to shine through, you are going to appeal more broadly to possible customers.
Conquer Social Media for Fitness Products
Social media platforms have the potential to promote your products and services to the right audience at the right time. With over 70% of the world’s population on social media, fitness brands need to utilize that to their advantage.
You can highlight the benefits of your products and provide value to your audience. There is also the need to identify what works and what doesn’t on social media when using it to market your product. Trust and authenticity have to be reinforced to build trust in your product and to connect and engage with your audience.
When effectively utilizing social media for the marketing of your product and services, there are several steps you can take to increase engagement and sales:
Pick Your Platform for Marketing Fitness Brands
Target young adults? Try TikTok’s trendy workouts. General audience? Leverage Instagram’s visual power.
Be a Content Machine: Share workout tips, product demos, and inspiring stories to keep your audience engaged.
Partner with Influencers: Tap into established audiences by collaborating with relevant fitness influencers.
Embrace Video: Short, engaging videos showcasing your product in action are key for grabbing attention.
Community Matters: Foster interaction! Respond to comments, host live Q&As, and run interactive challenges.
Track and Adapt: Monitor what resonates and adjust your strategy to maximize social media impact.
Email Like a Champion
Email marketing is a powerful tool for reaching and engaging potential customers. To share workout tips, unique offers, and testimonials, fitness brands often use an email marketing tool such as Mailchimp to create branded emails. Many email marketing tools allow you to monitor which of your emails are opened and which email content resonates with your customers.
All of this information is great for personalizing messages to improve results and convert prospects into fans of your fitness brand.
Best Tool for Email Marketing Fitness Brands
There is no single “best” email marketing tool to use to market your fitness products; it depends on your needs and budget. However, here is the best tool for email marketing based on an easy-to-use user experience and features useful for fitness brands:
Mailchimp is a popular tool that’s easy to use for beginners. Thanks to Mailchimp’s free plan for up to 2,000 subscribers, it is perfect for start-ups. Mailchimp has easy design tools to create branded emails with workout tips, unique offers, and testimonials. You can also view open rates and click rates to learn what content is relevant to your audience.
The Power of Online Fitness Communities
Now, imagine yourself in a space where fitness lovers support one another, share fitness tips, and celebrate wins. That’s the power of online communities! Creating a healthy and supportive online community for your fitness brand comes with many advantages:
Happy Brand Loyal and Engaged Customers
Your community is engaging, supportive, and a place for motivation, which builds brand loyalty through engagement.
Valuable Customer Insights: They’ll tell you exactly what their needs and wants are just through engaging with each other.
Targeted Marketing Fitness Strategies: The members will tell you what your marketing strategy should be and you can accumulate knowledge to meet your community’s needs in terms of unique content.
Great platform for upselling (when appropriate) only when the product or service is relevant to the community.
Best platform for Online Communities
You have many tools available to make an online fitness community thrive. One of the easiest branded marketing tools for fitness brands will be through Facebook groups. This platform is free and familiar to most individuals, and you’ll be able to create a special place for discussing workouts, holding live Q&As, sharing workout goals, creating subgroups based on specific fitness interests, etc.
Building an online community will take work but the benefits of having one are many. It will be a win-win situation for you and your customers, and you’ll even create a space where you have common fitness goals.
User-Generated Content Is Your Best Cheerleader
Imagine happy customers in your fitness gear and posting about it on social media! That’s the beauty of user-generated content (UGC): images, videos, or reviews created by real folks instead of big marketing teams.
Why is UGC so powerful?
UGC feels real, especially when marketing a brand in the fitness space. People trust their friends and followers much more than advertisements, and it’s just so easy to believe what real users say about their positive experience with your brand. This could be the person posting an image in your new yoga wear on their Instagram feed or a gym member sharing a video of their workout using the fitness tracker they bought from your shop!
UGC grows your trust and credibility as a brand. And UGC can take many forms: reviews, testimonials, and social posts, to name a few. However, just think of it as free advertising! You may have “happy customers” who support and advertise your products without even knowing it, driving traffic and sales and ultimately gaining more loyal fans of your fitness brand.
Best Platform for UGC?
Want to show off how much your customers love your fitness brand? Tools like Taggbox UGC Suite can help with marketing fitness brands! This platform makes it easy to collect all those glowing reviews, workout pics, and social media mentions from your fans.
Taggbox pulls content from over 20 platforms, so you can see everything in one place. This lets you showcase real customer experiences across your marketing fitness brand channels, building trust and credibility with potential customers.
Pay-Per-Click, or PPC
Imagine you sell a revolutionary new heart rate monitor. Pay-per-click (PPC) ads can help put that product in front of potential customers who are actively searching for fitness trackers online.
You build ads targeted to show up on search engines and websites when someone searches for “heart rate monitor” or “best fitness trackers.” You only pay a fee when someone clicks on your ad. This means you’re showing your product to people who are already interested.
Think of it this way: instead of dropping flyers door-to-door in town, you are instead targeting your flyers in gyms and running shops—you only paid to have them picked up (clicked). If you have a fitness product, PPC ads may be an economical way to reach people who are most likely to want it.
Best Tool for PPC
While there isn’t a single “best” tool for PPC campaigns, a strong contender for marketing fitness products is Google Ads (formerly Google AdWords). It’s a user-friendly platform that allows you to create targeted ads displayed on search engine results pages (SERPs) and other websites.
By leveraging Google Ads’ targeting features, you can ensure your PPC campaign reaches the right audience, potentially generating qualified leads and boosting sales for your fitness brand.
Get Your Sweat On & Sales Soaring in 2024
The fitness industry thrives on innovation, and so should your marketing strategy. By incorporating these powerful tools and staying updated on emerging trends, you can propel your brand to the forefront of the market.
Remember, effectively marketing fitness brands isn’t a one-time effort; it’s a continuous journey of optimization and adaptation. So, grab your metaphorical toolbox, equip yourself with the best resources, and get ready to witness your fitness product reach its full marketing potential.
Ready to take your fitness brand to the next level? Let EvolveDash help you transform your marketing strategy and reach your target audience with powerful, proven tools. Contact us today to get started!
