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digital marketing

UTM tags

Power of Data-Driven Marketing with UTM Tags

Marketers use many ways to assess the efficacy of a campaign. One of the most popular tools contains 'Urchin Tracking...

tiktok

The TikTok Shop: Redefining Social Commerce 

All social media platforms evolve over time. Instagram has its shop, Facebook has its marketplace, and now TikTok has its...

Content Pillars

Content Pillars for Effective Content Creation

No matter how advanced our social media marketing strategies become, they will always have content at their core. The style...

Search

A Beginner’s Guide to Search Experience Optimization

Search experience optimization (SXO) is a holistic approach that combines traditional search engine optimization (SEO) techniques with user experience (UX)...

beauty

Top Marketing Ideas For A Beauty Business

Faced with an economic downturn in 2000, lipstick sales boomed – the ‘Lipstick Effect’– suggesting a turn to beauty...

Etsy

How To Market An Etsy Store Effectively

Etsy has experienced a significant boost in revenue, soaring from $818 million to $1.72 billion within a year. By 2023,...

Repurposing

Effective Strategies for Content Repurposing

Content repurposing is the art of using one piece of content to produce newer pieces. This new content can then...

link rot

What Is Link Rot And How Does It Affect You?

Backlinking has been a crucial component of SEO since the beginning. Links are subject to death when content becomes unavailable....

summer school

Summer School Enrollment Marketing Strategies

Summer schools are great for students to widen their knowledge, upgrade their academic skills, and improve their learning curves. Apart...

SEO

Cognitive Bias in SEO Marketing and How to Overcome It

In the fast-paced world of SEO marketing, making data-driven decisions is crucial for success. However, cognitive biases often skew our...

time

Time-saving Techniques for Content Management

It doesn’t matter if you’re a blogger, a small business owner, or part of a big firm; you need an...

marketing

Marketing Tools You Should Be Using in 2025

In the fast-paced world of digital marketing, staying ahead of the curve is essential. Imagine having a toolkit that streamlines...

Marketing

How to Start Affiliate Marketing With No Experience

In today’s fast-paced world, new money-making opportunities emerge daily. Don’t worry, we’re here to simplify affiliate marketing and help you...

Parasite

Parasite SEO

Parasite or parasitic SEO is a strategy that leverages the traffic generated by established websites, utilizing their authority to rank...

z

Does Gen Z Use Snapchat? 

Ninety-five percent of Gen Z own a smartphone, making them the most digitally connected generation in history. This constant online...

Agile

The Essential Guide to Agile Marketing

Agile marketing is transforming how businesses approach their marketing strategies by prioritizing flexibility, collaboration, and rapid iteration. This comprehensive guide...

white

How to Choose White Label SEO Services?

Effective SEO is important for businesses aiming to enhance their online presence. For agencies and companies lacking in-house expertise, white...

Marketing

Best Marketing Newsletters 

Marketing newsletters are useful tools for businesses. However, many newsletters attempt to do too much. They integrate product announcements, event...

buyer

Unlock Sales Potential with Buyer Intent Keywords

Finding the right keywords is key to getting people to a website. The more the site shows up in search...

Motivate

How to Motivate Your Social Media Marketing Team

All employees perform better when they’re motivated, but marketing departments need constant reassurance. They work in a ruthless field. Their...