How to Motivate Your Social Media Marketing Team

All employees perform better when they’re motivated, but marketing departments need constant reassurance. They work in a ruthless field. Their mistakes are on display for everybody to ridicule. Their success often goes unrecognized despite bringing tangible benefits to the company. Here are 4 ways you can reward and motivate your social media marketing team.

Celebrate Their Wins

72% of employees said that recognition had the greatest impact on employee engagement. It doesn’t matter how small the victory may be. You may have hit your monthly revenue goal or an Ad on Facebook could have performed well. You must celebrate the win and the employees who contributed to it.

Some teams ring a gong for every sale or take a victory lap when they hit a goal. It can be a bit annoying for the others, but it forces everyone to recognize a job well done. It also promotes healthy competition amongst your employees. If you don’t have a performance-based bonus structure in place, implement one as soon as possible. It doesn’t have to be a monetary reward; you can also offer flexible working arrangements. Any kind of reward, even gift vouchers and certificates of recognition, has a positive impact on your team.

Offer Benefits

If you go down this road, you need to put some thought into what kind of framework you want to create. Think about what inspires your team and edit your plan accordingly. Here are a few options that motivate most employees.

Motivate — *Work. Adventure. Repeat!* Source: Investopedia

Travel

This is one of the most common motivators in the corporate world. Hard-working employees spend the majority of their day in their office. They look forward to getting as far away from it as possible during their time off. Funding their travel motivates them to work harder and they’ll come back from their break ready to get back on the grind.

Equity

There’s no better way to make employees feel invested in their work than being invested in their company. Offering equity isn’t for every company out there, but if you can put aside 5-10% of your company, you can have the best motivator there is. Once they are partial owners, the company’s success is tied to their own. It’s a constant motivator as opposed to a one-time award. It shows the employee that you trust them enough to have them on the ownership board and appreciate the quality of their work.

Childcare

Employees don’t need to have done something great to get benefits from you. Taking care of their needs regardless of performance shows you care about their well-being. They may have external circumstances that are directly affecting their performance. Rather than punishing them, you should see how you can take some of the pressure off.

One of the biggest responsibilities an employee will have is their children. Keep an eye out for their struggles to see how you can help. Some people may need help with daycare payments if they’re forced to come to the office. You can create onsite daycares or offer flexible working arrangements in their times of need.

Gym Memberships

Over half the population cites ‘getting fitter’ as one of their new year resolutions. I’m sure your social media department isn’t any different. However, they spend most of their day sitting in front of a computer. Take an active interest in the well-being of your team and empower their fitness journey. Talk to a local gym and see if you can get discounted memberships, subsidize their existing memberships, or make a gym on-site if you have the space. Not only will they be more productive when they’re healthier, they’ll appreciate the effort you put in for their sake.

Create Opportunities for Growth

Nobody wants to stagnate in the role they’re in. People join companies to learn new skills and build their professional profiles. Capable employees won’t stick around for too long if they don’t see an upward trend in their future.

Create opportunities for their growth in as many ways as you can. This doesn’t just mean you should offer fair and timely promotions, although that’s essential. You should help employees acquire skills. See if you can fund a training program and empower them to get different certifications. This makes them more valuable to your company and encourages them to stay.

Raise Job Satisfaction

There are two main roads you can take when it comes to employee motivation. You can create incentives like the ones we outlined above. Or, you can create a working environment that’s constantly motivating. Employees are more likely to give their best if they like coming to work.

Microsoft, Shell, and Salesforce boast some of the highest employee satisfaction rates in the world. They offer opportunities for their employees to succeed in and out of the workplace and support their ambitions. Additionally, they have flexible work environments that promote a healthy work-life balance and create a sense of community in the workplace. Your approach depends on the size of your marketing team. Conduct surveys to find what they value and do your best to meet those expectations. The most important thing is that the team feels heard and that their input is appreciated.

Social media marketing has some of the highest ROI rates in the market. A motivated, efficient marketing department can help you grow your business exponentially. Motivation shouldn’t just come from rewards and recognition; it should be a constant in your management plan. Choose any of the plans we’ve pointed out and build your way up.

Have a vision for your business? Let us help you get started! At EvolveDash, we’re passionate about helping businesses grow and evolve in the digital world. Our team is here to help every step of the way, from developing custom mobile apps to creating personalized websites.

With a proven track record of helping over 100 satisfied customers and 450 completed projects, we’re confident we can help you achieve your goals too. Let’s turn your business vision into success!